Author Archives: Northstar


Northstar Marketing is a leading digital marketing agency based in Glasgow, with over 10 yrs experience of growing brands online.

marketing mix; strategy

Marketing Strategy

Marketing has evolved over the years from a product and sales centric environment to one more concerned with life-time customers. Customer focus is more important than a quick sale. A...

November 08, 2010

Minimising Risk For Business Leaders

Marketing is a fast changing, powerful and dynamic environment. Whilst the marketing profession has typically been considered to be a creative industry, there has been gigantic steps taken to minimise...

October 17, 2010

Business Support on YouTube

You can follow us on YouTube as we broadcast ourselves. We will be launching a range of educational marketing video’s in the coming weeks. Let us know what you think!

October 17, 2010
Good CRM Tips
sales tool

The Importance of Good CRM

CRM refers to Customer Relationship Marketing; an innovative method to manage customers through streamlined processes, maintaining relevant data and using the information to offer profitable products which will enhance the...

September 28, 2010
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