Cailean Property

Estate Agency SEO

SEO Estate Agency

Outcome

Cailean’s primary source of enquiries and new business is now the internet. The website ranks on page 1 of Google for the following search terms:

  • Estate Agent Dunfermline
  • Estate Agent Perth
  • Letting Agent Dunfermline
  • Letting Agent Perth

The average search term improved by 6 pages.

Search engine traffic to the website increased 640% year on year.



Project Overview

Cailean was introduced to Northstar Marketing through a word of mouth enquiry – an existing SEO client recommended our services because of the excellent results we had achieved on their own campaign. Cailean’s request was simple; increase relevant traffic to the website which would enable them to list and sell more properties, predominantly in the Dunfermline and Perth area.

Search engine optimisation was identified for the estate agents as long terms results were required and return on investment was vital. Our team got to work and began identifying how we would make the campaign a success.

Delivery

We began with keyword research and a SEO audit to identify areas for improvement. We installed Google analytics and built a search engine ranking report. We had not built the Cailean website and so worked with a third party company to gain access to the site.

We started by improving the internal SEO elements (meta titles, descriptions, alt tags, internal links, website structure etc). We then added the company to Google maps to give them greater visibility before turning our attention to external links and competitor analysis.

We're delighted to be on page one of Google for our most important search terms.

Colin & Iain, Cailean Property