Fergus Muirhead

Website Development Project

Case Study Fergus

Outcome

The website has been redesigned with the following features:

  • Fresh new design
  • Responsive for tablets and mobiles
  • Optimised to gain traffic from search engines
  • Updated images from events
  • Testimonials reflect the quality and variety from Fergus

Project Overview

Fergus was introduced to us through a mutual client to discuss a website redevelopment project. Fergus writes for the Daily Record as The Money Doctor and is also featured on a Wednesday as an expert on the BBC Radio Scotland John Beattie show.

The website FergusMuirhead.com showcases the services Fergus offers. As a talented musician he has played around the world, written for multiple news outlets on topical finance stories and been featured on BBC News, among other accomplishments. The website required a re-vamp to make navigation more appealing, promote the exceptional work achieved to date and integrate social media feeds.

Delivery

When we met Fergus it was clear he was passionate about his work. His ideas for the website shone through and this gave us clear objectives for the re-design.

We wanted to highlight the excellent feedback from events Fergus had hosted, add new images which demonstrated the service and allow people to easily communicate through social media channels by integrating them with the website. The clean, fresh white background was selected so the content, images and testimonials could stand out. It was imperative the website demonstrated Fergus at work to bring it to life, so we added videos to the website too.

Stuart at North Star has been a real star when it comes to helping me with my websites. He is patient, and that is really necessary when dealing with someone who forgets everything he tells me as soon as he has told me. He is always at the other end of a phone when he is needed and has talked me through so many simple issues that have helped me upload content to the sites. He is creative and has come up with some great ideas both for the look of the websites and for the content. He deals with everything I ask him to do in a very timely manner. All in all he was a real ‘find’ and I have been happy to pass his name on to others looking for a similar service.

Fergus Muirhead
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