Custom Logo Design – Is it worth the price tag?
We’ve spent some time this week considering the value of a business logo. Like all marketing, price is dictated by a number of varying factors, one of which is, perceived benefit. When there are lower cost options to design a logo for your business, why would you want to spend more?
Your logo is part of your brand, your corporate identity and the business you’ve worked hard to create. It’s no wonder that businesses get extremely passionate about their brand and protect it at all costs.
Logo design – Your corporate brand
A successful logo should visually represent your business and what your business epitomises. While there are stock, generic logos available, would you want your business to have the same logo as other brands?
For many start-up businesses it’s preferable to create a low cost generic logo. As the business grows the logo will develop.
In our logo design process we spend significant time researching the market for competitor logos and current styles that would be relevant for the business. We then create a number of different logo concepts to narrow down which elements are suitable. Our designers then refine the logo until the perfect, unique image which captures your business is created.
Price for logo design
Like all marketing services, we have to compare our own pricing model against competitor services. There are some websites where you can purchase a logo for less than £15. And, let’s be honest, there is a place in the market for services such as these.
But it all depends on your business requirements. A logo should accurately reflect your brand, with colours, size and fonts created with your organisation in mind.
We are regularly in situations with multiple iterations of the same logo being produced with slight tweaks, just to get it absolutely perfect.
In the end, we see logo design as more than just creating an image to go on a website, business cards and paper. We’re creating a visual representation of your brand values, what the service means to your customers and that can take time to achieve.
Before a designer gets to work we meet our clients and talk about the business. What need does the business fill for its customers? What values does the business represent? What message should be inferred from the logo? And, many more questions to understand the heart of each company.
22nd October 2010
25th May 2017