“Why does results from SEO take SOOOO long?”

Why does SEO Take so Long


Let’s start with the basics, Search Engine Optimisation (SEO) is about getting your website to rank on the top pages of Google for your chosen keywords. Presumably, this will help a company, individual, group etc with their objectives, which will mainly be to increase the number of leads they receive and in turn make more profit. In some instances, your objectives may be to increase awareness of an issue, which again SEO can support.

1. Number of competitors: There are millions of companies optimising their website. Your competitors will be carrying our SEO too. The more people doing it successfully the harder it becomes to rank for your chosen keywords.

2. Search engines: You can’t control how long search engines will take to review your site. Directories, such as Dmoz, are notoriously bad for the length of time taken to review a website.

3. SEO rules: Suddenly going from one link to 1000 links can ‘black list’ your website and cause long term problems. It’s best to make incremental, valuable changes to your website which will take time.

4. Quality over quantity: To find quality links and build meaningful relationships online it can often take time, similar to offline marketing and promotion. However, the right online relationships are worth it in the end!

5. There are only 24 hours in a day: Optimisation of websites can’t be completed quickly. It is a medium to long term strategy.

I’ve witnessed new websites taking 9 months to go from a page rank n/a to page rank 3. It didn’t move up the ladder N/A-1-2-3, it went N/A and straight to 3. Subsequently, a lot of the good work could just take time to improve.

Patience is a virtue.

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Northstar

Northstar Marketing is a leading digital marketing agency based in Glasgow, with over 10 yrs experience of growing brands online.

Comments

  1. Pozycjonowanie : July 26, 2011 at 5:07 pm

    100% truth, oatience is 2nd most importent thing in SEO (after links).

  2. Affordable SEO : July 26, 2011 at 9:53 pm

    Yes, this article is spot on. SEO does take a long time…for good reason. Search engines are responsible for millions of websites to index. In order to produce quality backlinks, that too takes time. You are correct too in that creating too many backlinks all at once is a red flag to engine bots.

  3. Thanks! I’ve seen a number of good websites ruined because of over-enthusiastic SEO.

  4. online media buying : July 28, 2011 at 9:16 am

    Great post I really enjoy you article while reading and know the actual why it takes soo long time . Thanks for this post.

  5. online media buying : August 1, 2011 at 7:26 am

    Its really because I am working on a SEO project and its all about 2 months but its ranking is not so good. Thank for this article because I think that I am not working properly.

  6. North Star Marketing : August 2, 2011 at 8:21 am

    Hi Online Media Buying,

    it generally will take a lot longer than 2 months before you see any results but just keep in there and you will see results.

  7. North Star Marketing : August 23, 2011 at 9:28 am

    Hi Online Media Buying,

    it generally will take a lot longer than 2 months before you see any results but just keep in there and you will see results.

  8. Affordable SEO : August 23, 2011 at 9:28 am

    Yes, this article is spot on. SEO does take a long time…for good reason. Search engines are responsible for millions of websites to index. In order to produce quality backlinks, that too takes time. You are correct too in that creating too many backlinks all at once is a red flag to engine bots.

  9. North Star Marketing : August 23, 2011 at 9:48 am

    Hi Affordable SEO,

    Thanks, You have summed up the post very well, many people think that a time can be placed on seo which is not true.

  10. This comment has been removed by a blog administrator.

  11. Company Registration Delhi : January 3, 2013 at 10:00 am

    Fantastic blog and love this blog because this is the best way for me.

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