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We’re divided here at Marketing Musings – Kinetic technology, is it the future or just a fad. At this festive time of the season, Kinetic technology has come to the forefront of our lives, so much so, people can now buy computer consoles where the user is the controller. Some believe the Kinect technology can be used in more than just gaming and expanded to make life easier or more enjoyable. You can use your voice to control the games already which seems like an excellent tool if it can be replicated......

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Google has implemented changes to its world famous algorithm in an attempt to improve customer experience. Hundreds of online advertisers are expected to suffer as Google penalises companies who deliver a bad user experience. They are also considering introducing reviews alongside search results. In principle these changes should be welcomed, however it’s important to recognise this is not a flawless plan. There are valuable companies who may not focus on excellent user experiences, instead they are a local or price focussed business. For example, Ryanair and Easyjet have revolutionised the airline industry......

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Marketing has evolved over the years from a product and sales centric environment to one more concerned with life-time customers. Customer focus is more important than a quick sale. A marketing strategy is a business direction to help guide a company when making decisions. The strategy is based on objectives, a competitor and market review and set against timescales. In truth, anybody can register a company at companies house, open a bank account and even acquire clients. For a business to be successful you need a marketing strategy which segments, targets and......

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The web is frequently referenced as a source of knowledge, innovation and opportunities on an infinite scale. I’ve lost count of the number of times a client has said to me “SEO must be the answer, once you get to number 1 you can stop”. Marketers and savvy business leaders reading this post will understand the problem and if you’re a business thinking “What’s wrong with that” then please read on as this post could be useful for you… The internet is one of the most important inventions of the 21st Century......

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Creative-or-methodical

Marketing is a fast changing, powerful and dynamic environment. Whilst the marketing profession has typically been considered to be a creative industry, there has been gigantic steps taken to minimise risk through methodical research. As industries becomes more competitive and business leaders strive to build profitable companies, research, understanding & evaluation tools have become essential. Research in Business In modern day business it’s unusual for any company to make decisions without justifiable research. Customer, market and competitor research can minimise risk whilst providing a solid foundation for companies to grow. Research can......

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Marketing your proposition to key targets takes time and time costs money, and as the great film itself claims “Money never sleeps”. How can you get your proposition to numerous people, engaging with them and in the end improving your profitable opportunities? Well, he’s our thought… use modern day technology. Below, is a presentation detailing exactly what North Star Marketing can do for small to medium sized companies. This enables potential customers to get a feel for what can be offered, allowing them to sample the services North Star provides and get......

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This week we saw Sony criticise the 10:10 climate change advert produced by Richard Curtis claiming it was “ill-conceived and tasteless”. The video shows children being blown up, along with celebrities David Ginola and Gillian Anderson, for not caring about climate change. The campaign follows with the slogan “Cut your carbon by 10%. No pressure.” What’s the problem for Sony? Ok, apart from the obvious – it’s a horrific advert that’s designed to shock – there is a brand issue for Sony. Big brands don’t want to endorse and support controversial change......

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