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Good CRM Tips

The Importance of Good CRM

CRM refers to Customer Relationship Marketing; an innovative method to manage customers through streamlined processes, maintaining relevant data and using the information to offer profitable products which will enhance the lives of your customers. The Process of CRM Understanding and managing your customers doesn’t just happen, it takes time, planning, research and an carefully thought through implementation plan. Once this is completed, the decision has to be taken how best to use the information – it’s no goo having the data but not using it to the best of your companies ability.......

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Since early 2009 the world’s media has been seriously talking about how successful charging people to read news online would be. With the Sunday Times, The Times and now the News of the World charging customers to access news online, can their respective businesses survive? Our answer (for what it’s worth) is yes. As it stands… We’ve read in the media “Pay wall causes 50 per cent drop in Times visitors” and “Paywall costs the Times 66% of its internet readership”. This paints a worrying picture for the newspaper industry, especially as......

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Smart phone Apps are ‘all the rage’ these days and many businesses now have one. However does every company need one? Tesco is the latest to release its grocery app – shopping on the move. For many this will be a god-send and they will have been given the gift of time. Having tested the tesco app I can concure it will be a time-saver… when I get the hang of it! So, should every company have an app? My thought is no. Marketing is about communication to the right people, at......

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At times businesses will tread water with the “business as usual” work and not focus too much attention on where the business is coming from. The first a company will be aware of a problem is when the leads fall off or the cashflow dries up. It’s essential in marketing you know where your business is coming from, the value of this business and test how you can get more of the most profitable Don’t leave promotion to chance – it will make or break your business at the end of the......

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The latest release from the global giant Google is “Google Instant”. Google’s new offering uses its knowledge to guess from your initial characters the remaining information, similar to predictive texting on the mobile phone. For example, “Holi” will become holiday. Google claims to be pushing the limits of technology… i’m still to be convinced it’s the online support we all need! My problem with the Google instant system is this; 1. Google search is already very quick… how can they improve it (by a couple seconds??). I’m sure i’ll survive with typing......

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The World Cup in South Africa has enriched our understanding of African culture from the vuvuzela’s through to the beautiful scenery and vibrant spirit of the South African people. Marketing, and in particular promotion is a billion pound industry at the World Cup, so it’s not surprising Mars are unhappy Kit-Kat is trying to ruin the party with their ‘cross your fingers’ campaign. Nestle, who owns Kit Kat, released a football themed marketing campaign including heavy TV advertising where the creative mentioned “supporting our boys”. Even though the advert was filmed at......

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Welcome! North Star Marketing is delighted to provide you with Marketing Musings – a place to explore all things marketing, sales, design, creative, social, research, customer focused, brand or basically anything business related. There’s one rule. We expect participation – however obscure your idea’s and thoughts. We’ll be considering some of the latest and greatest marketing, so your opinion is valued. Remember, marketing is a social science, thus rarely is there ever one correct answer....

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