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GoogleMerchantCentre

The worst has happened and Google Merchant has suspended your account?! You’re not the first person to say that this is a problem and we understand at Northstar Marketing just how frustrating it can be! Google Merchant does this – you’re not alone. So, let’s summarise for the fortunate people who have yet to go through this traumatic experience. You were advertising on Google Merchant centre and you’ve been kicked off. They’ve sent you a message to explain that you have breached their terms and conditions. Your account was profitably producing leads......

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I hate my business

I hate my business

It’s remarkable the number of business owners we regularly meet that hate their business. They’ve fallen out of love with the concept, the big dream seems hard to reach and they wonder how their business has arrived at it’s current location. Often, it’s not necessarily that the business owner hates their business, by that I mean what it sells or the service it delivers, it’s that something has changed. Being a business owner brings it’s own highs and lows. The high of winning a tender, securing a new client or growth in......

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Eggs in one basket Marketing

The first problem companies face when creating a marketing strategy is working out the best route to reach customers, the second is not putting all their marketing efforts into that one route. Often we hear from companies who have had their Google shopping account suspended or Facebook page removed, etc, and this has a disastrous affect on their business because they relied so heavily on these accounts. The truth is no company should rely on just one route to market, even if it’s currently successful, it leaves businesses vulnerable to forces outside their......

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Positive brand Values

A new study has found consumers are more willing to buy goods or services from a company with positive brand values. In the study by MediaCom, which involved 2,000 consumers, 49% said positive brand values are so important they would be willing to pay more money for a product, a figure which rises to 60% for 18-24 year olds. While 63% said they believed companies had a responsibility to give back to society, 45% also said they were sceptical about companies which claim to support a good cause. The greatest value which a brand......

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Google Adwords vs Facebook Ads

There are varying forms of online digital advertising, from banner ads on websites to advertising on social media, but what do we recommend between two of the most popular; Google Adwords or Facebook ads? We wrote recently about the rise in digital advertising and the fall in print media promotion. Digital advertising is growing rapidly, so how can your business get on board this lucrative advertising opportunity and target more customers? Google Adwords The advertising platform created by Google, Adwords, is worth an estimated £60 billion and is only 16 years old.......

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