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SEO Dropped Rankings

Florida court agrees Google was wrong to apply a SEO penalty based on an anonymous tip. Is there anything more frustrating, especially if you’re an SEO specialist, than waking up to find that your rankings have taken a substantial drop? It happens and for a multitude of reasons. You invest time and effort into building the perfect campaign to ensure the fundamentals are strong. You strategise and implement your plan with the intention of watching your search terms sky rocket to the top of Google. Following the rise to the top, you allow yourself......

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search engine optimisation

Search engine optimisation is the process of getting your website to naturally rank on page one of Google for your chosen keywords. We know exactly how to make this happen so that your website can drive more profitable traffic, resulting in an increase in enquiries. How to become number one on search engines Search engine optimisation has been a popular route for businesses to attract new customers for the past twenty years. The objective of search engine optimisation is to become number 1 on search engines for your key phrase. The competition......

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Estate Agents Digital Marketing

Almost all industries use the internet to grow their business, however some use it better than others with good digital marketing practises, estate agents are an excellent example. Estate agents haven’t only used the internet to grow their own business, they’ve moulded and built a new business model around it. One of the fastest growing sectors is online estate agency, which has only been active for a few years but could change the industry forever. How Estate Agents Have Used Digital Marketing Almost all (if not all) estate agent’s have a social......

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Online marketing techniques

Marketing techniques are continuously evolving and adapting to help finding new customers and drive a greater number of sales, especially online. The internet has changed significantly, even in the past 5 years and now it’s becoming a greater tool than ever to increase business. Using the newest online marketing techniques, it’s possible to find a treasure trove of new customers, untapped by competitors. Newest Online Marketing Techniques Social Influencers: Almost every industry has an expert with a large online following (Martin Lewis – finance, food – Clerkenwell Boy). These social influeners can help......

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Too Many Digital Ads

A new survey carried out by Adobe has found a larger number UK consumers believe there are too many digital ads on the internet, compared to other countries. The survey found 27% of people in the UK felt digital ads had ‘got worse’ in the last 3 years, a greater number than those in France, Germany and the US. Julia Soffa, Adobe’s product marketing manager said: “The volume of advertising and opportunities to be targeted by a brand are higher in the UK than the US. People in the UK see more......

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Social Media Marketing

Social media for some people might be a place to catch up with the latest news or gossip, but for businesses could social media marketing be more important than SEO. At Northstar Marketing we work with small to medium sized businesses who want to maximise the return on each marketing campaign, this raises an important question, social media marketing or SEO? While SEO is all about using the right keywords, meta descriptions and having unique content, social media is about pushing specific products and targeting customers. Social media has a range of benefits which search......

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5 Evaluation Tools SEO

Evaluating your website is common practice for every search engine optimiser, but where should you start? Can too much information be over powering and is it really important to evaluate your website regularly? When you first take a look at your website you’re faced with a number of different questions – how can I gain more traffic? I want more enquiries, where will they come from? What do I need to do to achieve page one on Google for my chosen search terms? These are important web marketing questions. The answers to......

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Website compromised in SERP

Google responds to hacking and malware potential problems ahead of time for search listings. I came up against a problem yesterday. Nothing unusual in that, problems occur every day and it wouldn’t be a work-day if I wasn’t scratching my head thinking, “How do I fix this??”. The SEO Problem We host all of our own websites on a secure server. Some of the websites are built in WordPress, some in Umbraco and others in a number of different platforms. One website we built two weeks ago and submitted to Google was......

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Morrisons Magical Steam

Followers of our SEO marketing blog will be aware the majority of our blogs are about Search Engine Optimisation, however, on many occasions we stop and reflect on the Good, the Bad and the Ugly side of other marketing. In a recent visit to Morrison’s I encountered what can only be described as supermarket bliss. I made my usual grunts and groans when exiting my car and couldn’t face another boring, dull and ultimately time-consuming visit around a supermarket. I’ve always thought that supermarkets are like chores; it’s an essential task of life......

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Dmoz Editor

Last year I applied to become a DMOZ editor and I was accepted for the position. I’m sure you can imagine the surprise on my face when I found out. I’ve kept it quiet for months for two reasons, What is DMOZ? DMOZ is the largest human edited directory in the world. Volunteers are required to ensure the database is maintained and kept up to date. DMOZ has multiple benefits for websites, none more important than being able to tell Google that your website is on the most successful internet directory. Some......

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