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Search Engine Optimisation (SEO) is not always as simple as implementing metadata, website content and link building. We were asked by a company to optimise their website for the major search engines. As a company providing SEO in Glasgow we are more than capable of delivering successful SEO campaigns. However, often external factors must be taken into account when deciding if a campaign is managable or not. Whilst our expert SEO specialists have the skills, fundamental problems often exist. 1and1 SEO In this instance, 1 and 1 equalled 5 and a fundamental......

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It’s the time of year for New Year resolutions and one advert I watched recently reminded me that whether it’s a personal or business goal, there are certain requirements to succeed. The Nike “No Excuses” advert is intelligently created with US Basketball player Matt Scott and should be watched, regardless if you’re a sports fan or not. Setting business goals If you’re not currently setting yourself business goals, then it’s time to start. What do you want to achieve and by when? You can use SMART to ensure you are setting appropriate......

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What is Alexa? Alexa is an online analytical system created in 1996 and purchased by Amazon in 1999 for $250 million. Since 2002 Alexa has built strong ties with Internet power-houses Google and the Open Directory Project. These two organisations are considered to carry incredible influence for website success. Why would I want to improve my Alexa ranking? The model Alexa works with is flawed, it can only track and analyse data from people who have an Alexa tool installed. As a result, some of the world’s largest websites have a less......

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ppc problem

Whilst writing, and subsequently re-writing this post I came to a conclusion; I hate poorly formed PPC campaigns. It’s infuriating and often because time and care has not been taken over the campaign. One piece of pay-per-click stupidity which I’m discussing today is the use of mobile technology and PPC adverts. In some instances mobile technology and PPC work perfectly well together. For example, if you want to find information which will help you with your purchase. I was in an electrical store purchasing a kettle. I knew the make and model......

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Google news is often seen as the holy grail for companies looking to rank on the front page of Google without the conventional SEO tactics. Our experience and previous belief was that Google news was extremely difficult to crack. We now know differently. Best tips for Google News   We have listed some of the best tips for getting your blog onto Google news. Exclude pages. Google has been rejecting applications from websites for Google news which fails to inform Google News which pages it should index. This can be managed by......

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So, with one foul swoop Google’s off on another crusade, this time to merely inform and educate. You would be forgiven for suggesting I was cynical about Google’s latest “transparency” slogan. What’s changing? Google has updated it’s “Why these ads” section of its website. This section explains to the user why they are reading specific adverts. Furthermore, Google has created an Ads Preferences Manager section to allow users to block adverts they don’t want to read. This holds a minor benefit from a paid search campaign as you will be unlikely to......

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block all www.,

Google’s latest innovation is to enable a user to block all results for a particular website in the search functionality. We feel this is an excellent addition to Google and will enhance the user’s control of what they are exposed to within Google search. We’ve taken a screen shot to explain what we mean by “Block all”. How does Block all work? Block all is part of the new Google algorithm which monitors your search on Google, records you entering a website and if you automatically leave the website (click back) within......

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Payday Loan Forum

I think it’s time for an apology. It’s been over a month since I’ve posted on the North Star Marketing blog, however I do have exciting news. We built a forum. Payday Loan Forum   The forum we designed is called the payday loan forum. There are hundreds of thousands of millions, well maybe not millions, but there are lots of TV, radio, newspaper etc advertisements for payday loans. The reason so many companies are selling payday loans is because the profits can be huge over a short period of time. For......

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Google implemented the review rating system some time ago. It enables customers to review your product / service on an external website. The website will provide Google with the data which is will tie up to your website. The reviews will then be collated into a rating system which could benefit your business. The release of the +1 system will more than likely be a conflict of interest for Google as it manages two rating systems, granted +1 is more social. Check your Google Review Rating Type the following code, or click......

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