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After 8 years of trying to enter the Japanese retail market, Tesco has admitted defeat and will sell off it’s 129 small stores. Tesco’s CEO Philip Clarke has stated that there is a scalability issue. Tesco first moved into the Japanese market with the acquisition of C2 in 2003 where they purchased 78 stores. It seems that Tesco has misunderstood the cultural problems associated with a country like Japan. Other European companies have failed in Japan too, French Supermarket Carrefour and UK chain Boots to name a couple....

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Stiffy - legal disclaimer for alcohol

Legal disclaimers on alcohol advertising are a regulatory requirement in the UK, whether it be TV, radio or printed press. Typically, the advertising will say “Please drink responsibily. For the facts, visit drinkaware.co.uk”. From a marketing perspective, these warnings are seen to be a hinderance to making profits, however the rules help maintain structure and ethics. These rules must be adhered to, but we’ve found two examples which reflect different ways the legal disclaimers can be included. Example 1: Stiffy’s “Stiffy’s, Jaffa Cake Vodka Drink… Av’it! (please drink responsibily)” Stiffy’s has been......

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The creator and driving force behind Apple, Steve Jobs, has retired from his position as CEO by sending a letter to the board. The innovative founder of Apple has been unwell since 2004 when he underwent a liver transplant following pancreatic cancer. The reason for resigning is still unknown. The current Chief Operating Officer (COO) Tim Cook has been suggested by Jobs for the CEO role. Apple’s share price dropped 5% on the announcement. The Future Mr Jobs has asked to remain within the Board as Chairman and provide what service he......

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Are you looking for a SEO company to help you optimise your website? What should you be looking for from your SEO company? What can you expect? And, is it going to meet your long term SEO plan? “What is SEO?” Search Engine Optimisation (SEO) is the process of improving your websites position within a search engine for a particular phrase. You can use unpaid or ‘natural’ means with SEO. Paid advertising is often known as Pay Per Click or banner advertising on a Cost Per Impression basis. Search Engine Optimisation has......

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Google’s chairman Eric Schmidt give the MacTaggart lecture in Edinburgh today, the first person outside the broadcasting industry to do so. He is expected to explain that Google needs help to realise the full extent of broadcasting and video technology. We reported on Google purchasing Motorola to last week to enhance their mobile technology abilities. Google has switched position with the broadcasting industry as they look to strengthen the relationship following negative publicity after alleged copyright infringement. Schmidt believes collectively the broadcasting industry and Google could benefit with a joint partnership. It’s......

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Innovation through research and development is a billion pound industry – we reported last week on Dyson and their $45 million investment in research and development which has now yielded massive profits for the second year running. It’s little surprise that companies want to protect their investment and patent their ideas. The problem is, patenting MUST be exact in its definition of what the product does. Even the largest of companies argue over the rights to technology. Apple, Google and Microsoft are going through one of the largest (both in terms of......

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Everybody is looking for risk free marketing, that being, marketing which could generate profitable revenue. Promotion as part of a marketing strategy is typically a risk / reward dilemna – there is never a guarantee that the promotion you do will work. Risk Free Marketing? In a recession you would be forgiven for thinking the best route to take would be to ‘wait and see’ what happens before promoting your business. The problem with this strategy is that your business will be losing valuable ground on competitors who decide to drive forward......

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Big brother: The Marketing View

Big Brother is back on our screens, albeit on Channel 5 instead of Channel 4. The show has a new presenter in Brian Dowling – voted the most popular Big Brother housemate of all time recently – instead of Davina McCall. The launch night of Big Brother averaged 5.1 million viewers, which is down 0.4 million on the final night of Big Brother on Channel 4. The show has interesting housemates with the likes of Jedward (debatable I know), Kerry Katona and Tara Reid. It seems impossible to revitalise this show to......

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SEO ADVICE Pay per performance SEO is starting to become a more popular form of SEO because it allows companies to manage their risk, but does it necessarily work? A SEO company working on a pay per performance basis will be incentivised to deliver on the objectives set. This can mean you get a bargain and free SEO for the first few months. Potential Negatives A SEO company will usually charge slightly more money for a pay per performance campaign becaus they are taking more of the risk. If your campaign is......

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The Importance of Business Relationships with SEO The UK is unique for the importance they put on business relationships. In other countries relationships are important but in the UK business relationships are the foundation of success for companies. UK SEO companies better understand the need to maintain these essential business relationships. SEO can be conducted anywhere around the world but in a recent survey only 7% of companies using an SEO company were using an overseas SEO company. The main reasons given for using a UK SEO company were: 1. Ease of......

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