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British Gas, the UK’s largest energy supplier, is owned by Centrica who are a London Stock Exchange listed multinational utility company. British Gas was formed in 1973 when the 12 old gas boards were divided into regions. Today, British Gas provides gas and electricity to over 20 million UK households. How to lose your customers…   There are some sure fire ways to lose your customers and British Gas seem determined to infuriate all of their customers. Their actions over the past two weeks will inevitably see them losing their customers include;......

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Opting our of Google+1

The struggle to opt out of Google’s social marketing for Adwords users Google unveiled its latest social marketing campaign, the “+1 Button” which can be found within the search results and Google’s advertising listings. The theory behind Google’s +1 button is that users who click to ‘+1’ a product, brand, service etc will then be telling their friends they recommend it. Friends who then go to use the product or service will see the information, alongside the fact you have given it a ‘+1’. The problem arises for Google’s bread and butter......

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Why does SEO Take so Long

Let’s start with the basics, Search Engine Optimisation (SEO) is about getting your website to rank on the top pages of Google for your chosen keywords. Presumably, this will help a company, individual, group etc with their objectives, which will mainly be to increase the number of leads they receive and in turn make more profit. In some instances, your objectives may be to increase awareness of an issue, which again SEO can support. 1. Number of competitors: There are millions of companies optimising their website. Your competitors will be carrying our......

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Innocent Smoothie is experiencing a backlash against their move to resize their drinks cartons. Previously, a 1 litre carton of Innocent Smoothie would retail at £2.79. Innocent claims their drinks are cheaper per mililitre, especially in their new 1.25 litre carton. Consumers have complained about the repackaging tactic, describing it as “Sneaky and disappointing”. Intelligent Innocent I happen to think Innocent’s move, whilst unpopular amongst a small faction of Innocent customers, is proving to be an intelligent move. The cost of transportation and raw materials (fruit) for Innocent has increased. This will......

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In 2007 I spent 3 weeks travelling America with friends. We went to Vegas, LA, Anaheim (I lost a bet and had to go to Disneyland) and Hollywood. It was a brilliant holiday and one not to be forgotten in a hurry! As a restless traveller I decided to purchase an American book on marketing – just to see if they knew something we didn’t! I purchased three books, one of which was a book by Ries and Trout called “The 22 Immutable Laws of Marketing”. Interestingly, this book managed to simplify......

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When times get tough, often the first expenditure a business reduces is its marketing spend. The belief is that businesses can manage with what they’ve got a ‘ride out the storm’. Often the truth is that competitors spend more time and money marketing and can gain invaluable market share. We understand both frustrations – you want your business to continue to grow whilst ensuring the marketing costs are spent wisely. We’ve come up with a suggestion, which we’ve labelled “Pay as you go SEO”. What is “Pay as you go SEO“? The......

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I remember back to the days when social marketing was described as ‘spending money for a good cause without actually expecting direct sales in return’. For instance, a care home in the Midlands offered to pay £10,000 to refurbish a nursery because vandals had destroyed the building. The nursery didn’t have insurance and was struggling to find the financial support. The nursery managed to re-open and the care home received publicity and was thought of within the community as a ‘nice’ company. Social marketing has been in existence for decades and despite......

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Never has it been more essential to get value for your money than in today’s recessionary market. Generally I’ve found businesses want to spend money on marketing and grow their business, whether that be to explore new markets, new products, create an advertising campaign, evaluate customer feedback or any other form of business growth which caries an element of risk. The issue companies currently face is, “What if it doesn’t work?”. During a recession you might hear the expression, “We’ll see it out” or “let’s hold off and stick with what we......

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From the 1st March 2011 the Advertising Standards Authority (ASA) will regulate promotion company websites as well as third party websites, such as Twitter and Facebook. To date the online promotion has not been regulated, which in some instances has led to disgruntled and confused consumers. The ASA’s duty is to ensure advertising is legal, honest, decent and truthful in order for consumers to trust the website and advertising. From the 1st March 2011 all websites will have to adhere to the CAP code which can be obtained here. Regulation shake-up Many......

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