Advertising Campaign


Google Adwords vs Facebook Ads

There are varying forms of online digital advertising, from banner ads on websites to advertising on social media, but what do we recommend between two of the most popular; Google Adwords or Facebook ads? We wrote recently about the rise in digital advertising and the fall in print media promotion. Digital advertising is growing rapidly, so how can your business get on board this lucrative advertising opportunity and target more customers? Google Adwords The advertising platform created by Google, Adwords, is worth an estimated £60 billion and is only 16 years old.......

Continue Reading


Marketing Success - What's New?

Everybody wants their business to market products and services effectively with a keen eye on return on investment. It makes for a sound business, but building a marketing strategy is about trial and error – there’s a scientific process.  Finding the right message and promoting it at the right time is a challenging process and it requires patience and a methodical system. In one instance, we found that advertising was 300% more effective when the times of the adverts were moved to later in the evening. Refining your message, advertising techniques and......

Continue Reading


Too Many Digital Ads

A new survey carried out by Adobe has found a larger number UK consumers believe there are too many digital ads on the internet, compared to other countries. The survey found 27% of people in the UK felt digital ads had ‘got worse’ in the last 3 years, a greater number than those in France, Germany and the US. Julia Soffa, Adobe’s product marketing manager said: “The volume of advertising and opportunities to be targeted by a brand are higher in the UK than the US. People in the UK see more......

Continue Reading


Branded clothing retailer Levi’s has announced it will be suspending its advertising campaign because the images resemble scenes from the UK riots. The brand had been trying to reinvigorate its “youthful optimism and energy” with its advertising campaign. The promotional campaign was due to be launched on TV and cinema as well as Facebook. The backlash   Following the disturbing scenes during the riots music, computer games, government and advertising have come under fire for encouraging the youth to riot. Business and society has an active role to play in shaping the......

Continue Reading