alcohol marketing


Stiffy - legal disclaimer for alcohol

Legal disclaimers on alcohol advertising are a regulatory requirement in the UK, whether it be TV, radio or printed press. Typically, the advertising will say “Please drink responsibily. For the facts, visit drinkaware.co.uk”. From a marketing perspective, these warnings are seen to be a hinderance to making profits, however the rules help maintain structure and ethics. These rules must be adhered to, but we’ve found two examples which reflect different ways the legal disclaimers can be included. Example 1: Stiffy’s “Stiffy’s, Jaffa Cake Vodka Drink… Av’it! (please drink responsibily)” Stiffy’s has been......

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