Big Brother marketing


Big brother: The Marketing View

Big Brother is back on our screens, albeit on Channel 5 instead of Channel 4. The show has a new presenter in Brian Dowling – voted the most popular Big Brother housemate of all time recently – instead of Davina McCall. The launch night of Big Brother averaged 5.1 million viewers, which is down 0.4 million on the final night of Big Brother on Channel 4. The show has interesting housemates with the likes of Jedward (debatable I know), Kerry Katona and Tara Reid. It seems impossible to revitalise this show to......

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