brand marketing


Positive brand Values

A new study has found consumers are more willing to buy goods or services from a company with positive brand values. In the study by MediaCom, which involved 2,000 consumers, 49% said positive brand values are so important they would be willing to pay more money for a product, a figure which rises to 60% for 18-24 year olds. While 63% said they believed companies had a responsibility to give back to society, 45% also said they were sceptical about companies which claim to support a good cause. The greatest value which a brand......

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Marketing Success - What's New?

Everybody wants their business to market products and services effectively with a keen eye on return on investment. It makes for a sound business, but building a marketing strategy is about trial and error – there’s a scientific process.  Finding the right message and promoting it at the right time is a challenging process and it requires patience and a methodical system. In one instance, we found that advertising was 300% more effective when the times of the adverts were moved to later in the evening. Refining your message, advertising techniques and......

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Google has implemented changes to its world famous algorithm in an attempt to improve customer experience. Hundreds of online advertisers are expected to suffer as Google penalises companies who deliver a bad user experience. They are also considering introducing reviews alongside search results. In principle these changes should be welcomed, however it’s important to recognise this is not a flawless plan. There are valuable companies who may not focus on excellent user experiences, instead they are a local or price focussed business. For example, Ryanair and Easyjet have revolutionised the airline industry......

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This week we saw Sony criticise the 10:10 climate change advert produced by Richard Curtis claiming it was “ill-conceived and tasteless”. The video shows children being blown up, along with celebrities David Ginola and Gillian Anderson, for not caring about climate change. The campaign follows with the slogan “Cut your carbon by 10%. No pressure.” What’s the problem for Sony? Ok, apart from the obvious – it’s a horrific advert that’s designed to shock – there is a brand issue for Sony. Big brands don’t want to endorse and support controversial change......

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