So, with one foul swoop Google’s off on another crusade, this time to merely inform and educate. You would be forgiven for suggesting I was cynical about Google’s latest “transparency” slogan. What’s changing? Google has updated it’s “Why these ads” section of its website. This section explains to the user why they are reading specific adverts. Furthermore, Google has created an Ads Preferences Manager section to allow users to block adverts they don’t want to read. This holds a minor benefit from a paid search campaign as you will be unlikely to......
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It’s one of the most important questions a business can ask – “How do I get to Number 1 on Google?”. Well, the answer is far from simple, but with a bit of reading, listening and a lot of hard work it is possible. This post is an introduction to helping your website rank highly on Google via search engine optimisation (SEO). There are a number of elements which collectively will result in improved website rankings on Google. These include your website, other websites and social. Your Website Website Structure By website......
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