legal challenge google


So, with one foul swoop Google’s off on another crusade, this time to merely inform and educate. You would be forgiven for suggesting I was cynical about Google’s latest “transparency” slogan. What’s changing? Google has updated it’s “Why these ads” section of its website. This section explains to the user why they are reading specific adverts. Furthermore, Google has created an Ads Preferences Manager section to allow users to block adverts they don’t want to read. This holds a minor benefit from a paid search campaign as you will be unlikely to......

Continue Reading