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Market Strategy


Starbucks has credited its recent success to the new market strategy. Starbucks reports a 12% increase in revenue to £1.8bn for the three months to 3rd July. The new strategy includes partnering with motorway servicing stations such as Welcome Break. The coffee franchise has released new products with a breakfast range. As a result of the successful quarter Starbucks plan to open 800 new stores in 2012....

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