marketing in a recession


When times get tough, often the first expenditure a business reduces is its marketing spend. The belief is that businesses can manage with what they’ve got a ‘ride out the storm’. Often the truth is that competitors spend more time and money marketing and can gain invaluable market share. We understand both frustrations – you want your business to continue to grow whilst ensuring the marketing costs are spent wisely. We’ve come up with a suggestion, which we’ve labelled “Pay as you go SEO”. What is “Pay as you go SEO“? The......

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Never has it been more essential to get value for your money than in today’s recessionary market. Generally I’ve found businesses want to spend money on marketing and grow their business, whether that be to explore new markets, new products, create an advertising campaign, evaluate customer feedback or any other form of business growth which caries an element of risk. The issue companies currently face is, “What if it doesn’t work?”. During a recession you might hear the expression, “We’ll see it out” or “let’s hold off and stick with what we......

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