marketing mix; strategy


Marketing has evolved over the years from a product and sales centric environment to one more concerned with life-time customers. Customer focus is more important than a quick sale. A marketing strategy is a business direction to help guide a company when making decisions. The strategy is based on objectives, a competitor and market review and set against timescales. In truth, anybody can register a company at companies house, open a bank account and even acquire clients. For a business to be successful you need a marketing strategy which segments, targets and......

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