marketing strategy


Eggs in one basket Marketing

The first problem companies face when creating a marketing strategy is working out the best route to reach customers, the second is not putting all their marketing efforts into that one route. Often we hear from companies who have had their Google shopping account suspended or Facebook page removed, etc, and this has a disastrous affect on their business because they relied so heavily on these accounts. The truth is no company should rely on just one route to market, even if it’s currently successful, it leaves businesses vulnerable to forces outside their......

Continue Reading


The web is frequently referenced as a source of knowledge, innovation and opportunities on an infinite scale. I’ve lost count of the number of times a client has said to me “SEO must be the answer, once you get to number 1 you can stop”. Marketers and savvy business leaders reading this post will understand the problem and if you’re a business thinking “What’s wrong with that” then please read on as this post could be useful for you… The internet is one of the most important inventions of the 21st Century......

Continue Reading