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Smart phone Apps are ‘all the rage’ these days and many businesses now have one. However does every company need one? Tesco is the latest to release its grocery app – shopping on the move. For many this will be a god-send and they will have been given the gift of time. Having tested the tesco app I can concure it will be a time-saver… when I get the hang of it! So, should every company have an app? My thought is no. Marketing is about communication to the right people, at......

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The World Cup in South Africa has enriched our understanding of African culture from the vuvuzela’s through to the beautiful scenery and vibrant spirit of the South African people. Marketing, and in particular promotion is a billion pound industry at the World Cup, so it’s not surprising Mars are unhappy Kit-Kat is trying to ruin the party with their ‘cross your fingers’ campaign. Nestle, who owns Kit Kat, released a football themed marketing campaign including heavy TV advertising where the creative mentioned “supporting our boys”. Even though the advert was filmed at......

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