online marketing


Too Many Digital Ads

A new survey carried out by Adobe has found a larger number UK consumers believe there are too many digital ads on the internet, compared to other countries. The survey found 27% of people in the UK felt digital ads had ‘got worse’ in the last 3 years, a greater number than those in France, Germany and the US. Julia Soffa, Adobe’s product marketing manager said: “The volume of advertising and opportunities to be targeted by a brand are higher in the UK than the US. People in the UK see more......

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Google has implemented changes to its world famous algorithm in an attempt to improve customer experience. Hundreds of online advertisers are expected to suffer as Google penalises companies who deliver a bad user experience. They are also considering introducing reviews alongside search results. In principle these changes should be welcomed, however it’s important to recognise this is not a flawless plan. There are valuable companies who may not focus on excellent user experiences, instead they are a local or price focussed business. For example, Ryanair and Easyjet have revolutionised the airline industry......

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