online news marketing


Since early 2009 the world’s media has been seriously talking about how successful charging people to read news online would be. With the Sunday Times, The Times and now the News of the World charging customers to access news online, can their respective businesses survive? Our answer (for what it’s worth) is yes. As it stands… We’ve read in the media “Pay wall causes 50 per cent drop in Times visitors” and “Paywall costs the Times 66% of its internet readership”. This paints a worrying picture for the newspaper industry, especially as......

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