paid search google


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Whilst writing, and subsequently re-writing this post I came to a conclusion; I hate poorly formed PPC campaigns. It’s infuriating and often because time and care has not been taken over the campaign. One piece of pay-per-click stupidity which I’m discussing today is the use of mobile technology and PPC adverts. In some instances mobile technology and PPC work perfectly well together. For example, if you want to find information which will help you with your purchase. I was in an electrical store purchasing a kettle. I knew the make and model......

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