Marketing is a fast changing, powerful and dynamic environment. Whilst the marketing profession has typically been considered to be a creative industry, there has been gigantic steps taken to minimise risk through methodical research. As industries becomes more competitive and business leaders strive to build profitable companies, research, understanding & evaluation tools have become essential. Research in Business In modern day business it’s unusual for any company to make decisions without justifiable research. Customer, market and competitor research can minimise risk whilst providing a solid foundation for companies to grow. Research can......

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