Risk free marketing

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Everybody is looking for risk free marketing, that being, marketing which could generate profitable revenue. Promotion as part of a marketing strategy is typically a risk / reward dilemna – there is never a guarantee that the promotion you do will work. Risk Free Marketing? In a recession you would be forgiven for thinking the best route to take would be to ‘wait and see’ what happens before promoting your business. The problem with this strategy is that your business will be losing valuable ground on competitors who decide to drive forward......

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