Smart phone Apps are ‘all the rage’ these days and many businesses now have one. However does every company need one? Tesco is the latest to release its grocery app – shopping on the move. For many this will be a god-send and they will have been given the gift of time. Having tested the tesco app I can concure it will be a time-saver… when I get the hang of it! So, should every company have an app? My thought is no. Marketing is about communication to the right people, at......

Continue Reading