smart phone apps


Smart phone Apps are ‘all the rage’ these days and many businesses now have one. However does every company need one? Tesco is the latest to release its grocery app – shopping on the move. For many this will be a god-send and they will have been given the gift of time. Having tested the tesco app I can concure it will be a time-saver… when I get the hang of it! So, should every company have an app? My thought is no. Marketing is about communication to the right people, at......

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