Social Media Marketing


Content Is King On Social

The saying “content is king” has been popular with SEO for many years, but it’s equally true of social media and it’s important to understand the type and amount of content required. Social media has become big business and is extremely useful when trying to create quick promotions, get feedback and ultimately increase turnover. Understanding the right tips and tricks to run your social media account could make the difference between engaging potential customers or turning them away. Growing A Social Media Account The first thing to remember when growing a social......

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How To Unsuspend Your Twitter Account

You’ve been on Twitter for a few years, you’ve built up a large following, maybe you’re using it to promote your business, then all of a sudden it gets suspended. Recently one of our SEO clients contacted us to explain their Twitter account had been suspended and they didn’t know how to get it back again. There are steps you can take when Twitter makes the decision to suspend your account, which is exactly what we done for our client. Submit an Appeal Understanding why an account got suspended is the first......

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Video Marketing Social Media

In the world of social media marketing it can feel like you’re fighting against the tide of big companies with unlimited budgets, but videos have incredible potential to grab users attention and stand out from the crowd. One of our client’s at Northstar Marketing is an estate and lettings agency, and they’ve seen some huge benefits from using videos in their social media campaigns. Their engagement rates have increased, they have had more enquires and their social media accounts have grown quickly. Benefits of Using Video On Social Media Increase Engagement: According......

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Twitter Admin

It’s often believed that Twitter doesn’t have an option to add users as admin to an account, but that hasn’t been the case for a while. Although Facebook were first to allow pages to have a team of admin, Twitter since at least 2015 has let accounts be managed by multiple users, without sharing the account password. Adding a team of admin can be essential for businesses to manage their account, post regularly and share the responsibility of contributing to their social media account. How To: Add Admin To Twitter Account In......

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YouTube Monetise Facebook

YouTube have implemented changes to its partner program which means a large percentage of its users are no longer eligible to monetise their videos. The new partner program criteria means a channel will need to have 1,000 subscribers and 4,000 hours of video views over the previous 12 months. Some have said the change is related to the advertising scandals which hit companies such as Google, Facebook and Twitter. YouTube announced in their press release that, “In 2018, a major focus for everyone at YouTube is protecting our creator ecosystem and ensuring......

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Google Adwords vs Facebook Ads

There are varying forms of online digital advertising, from banner ads on websites to advertising on social media, but what do we recommend between two of the most popular; Google Adwords or Facebook ads? We wrote recently about the rise in digital advertising and the fall in print media promotion. Digital advertising is growing rapidly, so how can your business get on board this lucrative advertising opportunity and target more customers? Google Adwords The advertising platform created by Google, Adwords, is worth an estimated £60 billion and is only 16 years old.......

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