tv advertising


Sky Sports launches its summer advertising campaign Whilst consuming my tea and toast at breakfast this morning an advert for the new Sky Sports season came on my screen. Typically, I watch BBC news in the morning and spend 5 minutes flicking between channels afterwards. What was appealing about the Sky Sports advert was the simplicity of it – it didn’t shout “Buy Now”, it slowed the football action down, the music wasn’t overstated and in an instant it managed to grab my attention. Usually there is systematic approach to advertising. One......

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