World cup marketing


The World Cup in South Africa has enriched our understanding of African culture from the vuvuzela’s through to the beautiful scenery and vibrant spirit of the South African people. Marketing, and in particular promotion is a billion pound industry at the World Cup, so it’s not surprising Mars are unhappy Kit-Kat is trying to ruin the party with their ‘cross your fingers’ campaign. Nestle, who owns Kit Kat, released a football themed marketing campaign including heavy TV advertising where the creative mentioned “supporting our boys”. Even though the advert was filmed at......

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