Dyson Makes Record Breaking Profits

Innovative engineering company Dyson has made record breaking profits in 2010 it was revealed. The company made £887million, up 9% on the previous year.

Despite the turbulent economic climate it seems Dyson is able to ride the storm – so how are they doing it?


To their credit, Dyson realised one thing – once you own the greatest hoover on the market do you really need another one?

When you evaluate the value of Dyson it’s not their hoover which is the most valuable element of the business, it’s their creativity and powerful technology. This technology could be applied to other industries and that’s exactly the strategy the company has implemented.

The Dyson Hand dryer

Dyson suggest in 2010 their profits increased because of investment in research and development (£45million). This research told them the hand dryer market had gaps which could be exploited.

The Dyson airblade hand dryer was developed and is available in 34 countries including China. The fans provide one of the best quality hand dryers in the market, which has proven popular in the business industry. In Japan, sales of the airblade dryer are up 150%.

We eagerly await more products from Dyson!



Northstar Marketing is a leading digital marketing agency based in Glasgow, with over 10 yrs experience of growing brands online.


  1. Free groceries : August 17, 2011 at 2:49 pm

    Wow, it doesn’t surprise me though that Dyson is doing so well. Every product is so innovative. The fans that they produce are amazing! Thank you for the post.

  2. North Star Marketing : August 17, 2011 at 3:12 pm

    Hi Free Groceries,

    I like the hand dryers too, it’s a great product from Dyson. Their business strategy is innovative and exactly what is required in today’s world.

    I want to see what they can do next – a kettle that boils in 5 seconds? A self cleaning kitchen? Who knows what’s possible. It reminds me of what the Sony founder Akio Morita once said about product development. In essence, sometimes you can’t rely on research when it comes to innovation because the customer can’t envisage the ability to do the things which can be created. The Internet on the go? Madness – unless you understand the technology.

  3. Free groceries : August 23, 2011 at 9:28 am

    Wow, it doesn’t surprise me though that Dyson is doing so well. Every product is so innovative. The fans that they produce are amazing! Thank you for the post.

  4. Aside from the ads that you are making, you will really sell if what you already own makes you different from the competitors. 🙂 And I think, that creativity and technology that Dyson is proud of are what’s making them apart from the others. And not to mention, they have invested pretty well on R&D!

  5. North Star Marketing : August 30, 2011 at 10:12 am

    Hi FG,

    They have lead the way in creating innovative products so your are correct however with the recession hanging over us then innovation can be put at risk.

  6. North Star Marketing : August 30, 2011 at 10:15 am

    Hi Aurea,

    Again while Dyson are different from their competitors because they are so innovative with people struggling financially quality can take a back seat

  7. Company Registration Delhi : January 3, 2013 at 7:43 am

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