Market Strategy a Success For Starbucks
Starbucks has credited its recent success to the new market strategy. Starbucks reports a 12% increase in revenue to £1.8bn for the three months to 3rd July.
The new strategy includes partnering with motorway servicing stations such as Welcome Break. The coffee franchise has released new products with a breakfast range.
As a result of the successful quarter Starbucks plan to open 800 new stores in 2012.