Pay Per Click Advertising

How To Start Pay Per Click

We analysis the best keywords to use in our clients advertising campaign by understanding their business, industry and objectives.

There are three main aspects to creating a pay per click campaign:

1. Keywords: When someone quires a search engine with these keywords our clients advert will be shown at the top of the page. It’s important these keywords reflect the objective of the campaign. An example would be using keywords such as “flats to let in Glasgow” for a letting company who have a large number of flats in the Glasgow area.
2. Target Audience: It’s vital we understand who will benefit from our clients service or product the most. If our client is targeting students it’s important we set the campaign by age group.
3. Budget: The more money our client is able to spend the wider the pay per click campaign will reach, however we understand there has to be a limit. We work hard to keep the budget low but still reach a large, tailored demographic.

We will set the keywords, target audience and budget before quoting the cost of running a pay per click campaign.