Pay Per Click Advertising

While search engine optimisation will help a company get more website traffic in the long term, pay per click (PPC) advertising can offer a quick boost immediately.

When a company have a special offer on or new product they may need to reach a large audience quickly, this is where pay per click (PPC) advertising can help.

Northstar Marketing work with a range of clients who have a variety of objectives when running a PPC campaign, such as website traffic or sales promotion.

How To Start Pay Per Click

We analysis the best keywords to use in our clients advertising campaign by understanding their business, industry and objectives.

There are three main aspects to creating a pay per click campaign:

  1. Keywords: When someone quires a search engine with these keywords our clients advert will be shown at the top of the page. It’s important these keywords reflect the objective of the campaign. An example would be using keywords such as “flats to let in Glasgow” for a letting company who have a large number of flats in the Glasgow area.
  2. Target Audience: It’s vital we understand who will benefit from our clients service or product the most. If our client is targeting students it’s important we set the campaign by age group.
  3. Budget: The more money our client is able to spend the wider the pay per click campaign will reach, however we understand there has to be a limit. We work hard to keep the budget low but still reach a large, tailored demographic.

We will set the keywords, target audience and budget before quoting the cost of running a pay per click campaign.


Pay Per Click Cost

The cost will depend on our clients budget and chosen keywords but we will make it clear exactly how much it will cost before we begin.

This means our client can set an overall budget for us to work to and we’ll spread it over a set period of time, for example 30 days.

If you would like to find out more about how pay per click advertising could help your business contact us today and we can tailor a campaign for your company.

Get In Touch

Get In Touch

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