“Why does results from SEO take SOOOO long?”
Let’s start with the basics, Search Engine Optimisation (SEO) is about getting your website to rank on the top pages of Google for your chosen keywords. Presumably, this will help a company, individual, group etc with their objectives, which will mainly be to increase the number of leads they receive and in turn make more profit. In some instances, your objectives may be to increase awareness of an issue, which again SEO can support.
1. Number of competitors: There are millions of companies optimising their website. Your competitors will be carrying our SEO too. The more people doing it successfully the harder it becomes to rank for your chosen keywords.
2. Search engines: You can’t control how long search engines will take to review your site. Directories, such as Dmoz, are notoriously bad for the length of time taken to review a website.
3. SEO rules: Suddenly going from one link to 1000 links can ‘black list’ your website and cause long term problems. It’s best to make incremental, valuable changes to your website which will take time.
4. Quality over quantity: To find quality links and build meaningful relationships online it can often take time, similar to offline marketing and promotion. However, the right online relationships are worth it in the end!
5. There are only 24 hours in a day: Optimisation of websites can’t be completed quickly. It is a medium to long term strategy.
I’ve witnessed new websites taking 9 months to go from a page rank n/a to page rank 3. It didn’t move up the ladder N/A-1-2-3, it went N/A and straight to 3. Subsequently, a lot of the good work could just take time to improve.
Patience is a virtue.