YouTube Monitisation Changes Could Help Facebook
26th February 2018
YouTube have implemented changes to its partner program which means a large percentage of its users are no longer eligible to monetise their videos.
The new partner program criteria means a channel will need to have 1,000 subscribers and 4,000 hours of video views over the previous 12 months.
Some have said the change is related to the advertising scandals which hit companies such as Google, Facebook and Twitter.
YouTube announced in their press release that,
“In 2018, a major focus for everyone at YouTube is protecting our creator ecosystem and ensuring your revenue is more stable.”
Facebook Watch: Video Monetisation
While YouTube is reducing it’s monetisation options, Facebook have launched “Facebook Watch”, which allows content creators to publish their own TV Shows and receive a percentage of advertising revenue.
When Watch was launched, Facebook said:
“Watch is a platform for all creators and publishers to find an audience, build a community of passionate fans, and earn money for their work. We think a wide variety of Facebook shows can be successful”
It’s believe content creators will receive around 55% of advertising revenue generated by their channels and videos, this is the same as YouTube currently pay.
It appears Facebook’s initial intention is to open this up to large brands/publishers, however some have queried whether it could be rolled out to general Facebook pages. It’s unclear whether Facebook will open the monetisation option to Facebook as a whole, or just keep it within the Watch category.
Could Facebook Make YouTube Obsolete?
The simple answer is yes, they could, but that is largely dependent on what their intentions are with the monetisation option.
Facebook has more users and therefore if they do make it possible for anyone to create a channel and publish monetised videos, then it’s hard to see how YouTube will compete.
Understandably, Facebook may be concerned about a number of factors including, managing the number of video uploads, quality, copyright infringement and not moving away from being a general social hub.
If the social media giant does choose to and can make it a viable option, then monetising video does have the potential to increase their profits.
On one hand it seems like only a matter of time before Facebook do launch the monetised video option, however there are some clear hurdles they will need to overcome first.
Let us know your thoughts below, should Facebook allow users to create their own channel and earn a share of revenue? Which platform would you prefer to use, on the basis they were both equally stable?
Northstar Marketing is a leading digital marketing agency based in Glasgow, with over 10 yrs experience of growing brands online.
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